Posted by Shirley Brady on April 22, 2011 10:00 AM
In honor of Earth Day today, Volkswagen Canada released the above PSA to let people know that a little air in their tires can go a long way toward making a big impact on the environment.
The 30-second TV spot, featuring a simple but graphic image of a slowly inflating globe, is meant to reinforce the idea that by checking tire pressure regularly, drivers can help conserve gasoline (and, by extension, the environment).
It's all part of Volkswagen’s global Think Blue sustainability program, which launched last year in Germany. VW Canada is supporting its launch of Think Blue with a microsite that offers tips to help consumers make more eco-conscious choices, in addition to running this commercial on national broadcast networks.