Posted by Jennifer Sokolowsky on May 24, 2011 04:30 PM
Looking for a summer job? Corona and Budweiser have some tempting offers on tap — but you have to be very, very good at relaxing and/or tasting beer. The beers are hoping to get plenty of attention from applicants who would be happy to become brand ambassadors in return for cash or free travel.
Corona is searching for an “Official Corona Relaxation Expert” from California to represent the state’s laid-back vibe. The expert will be retained for three months, including a five-day/four-night stay at Dreams Riviera Cancún Resort & Spa next February. Duties include hosting the opening and closing night fiesta, sharing relaxation tips with other Corona guests while in Mexico and embodying “overall relaxation techniques to the best of your ability.” Hopefuls can apply through July 31.
The promotion dovetails with the “Corona Beach Getaway” campaign in which consumers have a chance to win one of 100 trips to Mexico by finding custom-wrapped Corona bottles or cans in stores.
Meanwhile, in the UK, Budweiser is upping the stakes by offering one lucky winner the chance to be its BEO: Beer Executive Officer.
The full title of the UK-based temp position (applications, accepted on its Facebook page, are now closed) is “Bud ‘66’ Beer Executive Officer.” The winner of the title will serve as a brand ambassador at the Run to the Sun and Creamfields music festivals this summer. The salary? £10,000 for six days' work.
The new hire and a friend will be chauffeured to the festivals in a VW camper van and get to share a beer with “big name celebs.” The taster will also “judge the beer's aroma, appearance, temperature and taste before it is served to bands and DJs including Grooverider, Calvin Harris and the Chemical Brothers as well as general festival-goers," according to the company.
It’s a lot of responsibility, but someone’s got to do it.