Best Global Green Brands 2013

brand bites

Brand Bites: Apple, Old Navy, PETA & Amish Cheese

Posted by Abe Sauer on June 10, 2011 12:00 PM

Old Navy's sense of humor has gotten a lot sharper since its days giggling about passive-aggressive mannequins. In several viral videos that don't even mention Old Navy at all, the HQ of things with cargo pockets takes, and lands, a few shots at conventional fashion.

Better yet are the comments, proving a few people didn't get the memo.

Both of those videos so far have recorded far more YouTube "dislikes" than likes, which proves that Old Navy's viral satire was perhaps too well executed. AdWeek has the backstory on the spots, calling them "like Saturday Night Live's satirical ads being used for genuine commercial purposes."

Rep. Weiner offered $50,000 to endorse a dating site. Related: Spirit Airlines "weiner sale," with prices too hard to resist.

Footwear brand Aldo proving customer service excellence after a dog eats customer's shoe.

Amish cheeses suing one another over "Amish" copyright.

Is Apple's new "Reading List" function actually an unauthorized republishing of content?

New York Times Magazine former "Consumed" columnist Rob Walker has a new gig writing about design and commerce. Go read about his collection of Bicentennial quarters.

Another marketing stunt piles on the zombie gravy train. This time, they're on bicycles.

Apparently even top tier restaurants turn to crowdsourcing.

Candy brand Enstrom gets a new logo.

Bing promotes Estonia's Lady Gaga, a young pop singer named Kerli who's building her own army of fans:

Bollywood star Jimmy Sheirgill anchors the new Verito auto ad.

Ronaldo may have retired. But Nike hasn't retired Ronaldo. (via)

PETA finally runs an ad that involved no nudity. British comic Ricky Gervais and pop star Pink lend the voices:

On the other side of the activism ad ticket, the political action group founded by Karl Rove and Ed Gillespie, American Crossroads, releases a snarky viral vid about Democratic Party Chair Debbie Wasserman Schultz.

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