Logo Watch: Canadian Olympic Team, Monday Night Football & more

Some rebranded logos that caught our attention this week, starting with the Canadian Olympic Committee:

Classic meets Contemporary. Ahead of the London 2012 summer Olympics, the organization that represents Canadian Olympic athletes has introduced a new logo that removed the gradient from their flame, creating a clean and direct visual identity (with a bolder font treatment) that puts the focus on the patriotic Canadian red.

Inclusive and Credible. The former Celtic League, which included 12 Scottish, Irish, Welsh, and Italian rugby teams, has switched its sponsorship and thus its name (to Rabodirect Pro12).  With its recent success and inclusion of Italy, the league saw an opportunity to switch to a more inclusive, contemporary and profitable identity.

Bold and Modern. ESPN Monday Night Football’s new logo cements its status as a primetime powerhouse. The logo is a shield that showcases strength, polished metal, texture, and red that conveys a bold energy.


Dualistic and Unique. With enormous membership change within this NCAA Division I sports league, the Mountain West Conference redesigned its logo to incorporate the diversity of their schools and their strength. Giving equal weight to both “Mountain” and “West,” the fortress-like logo stands strong to enhance their reputation within college sports.

Vibrant and Humanistic. As part of a major rebranding effort, Toronto's Pearson International Airport this week unveiled a new logo whose vibrant colors and runway-like lines "create a human figure that is embracing and reaching out to the world." The rebranding comes with a new tagline ("For you. The world."), website and airport signage.