PepsiCo, the company that brought Fritos to Russia, just received LEED (Leadership in Energy and Environmental Design) Silver certification from the U.S. Green Building Council (USGBC) for its Frito-Lay Manufacturing facility in Azov, Russia, the first in the company's European network.
PepsiCo now counts 27 LEED certified facilities worldwide, while its Frito Lay Manufacturing facility in Azov is one of the first LEED-certified projects in Russia, "now considered to be the country’s model for a high performance building."
"Through our focus on sustainable business practice, which we call Performance with Purpose, we believe in investing in a healthier future for people and our planet. This is a fantastic achievement for the Russian team and is a huge milestone for the European business, once again recognizing PepsiCo's commitment to greener business on a global scale," said Jeff Malcolm, SVP Operations PepsiCo Europe in a statement.
Moving west to Pittsburgh, in another green initiative, PepsiCo has just reached an agreement to equip 20 7-Eleven Handee Mart locations in the greater Pittsburgh area with Dream Machine recycling kiosks.
For all the bottles and cans recycled in a Dream Machine, PepsiCo will support career training, education and jobs for post-9/11 U.S. veterans with disabilities. The collaboration between PepsiCo, Waste Management and Keep America Beautiful, designed computerized receptacles with a personal reward system that racks up points for every recycled bottle or can, redeemable at Greenopolis.com.
"By recycling in a Dream Machine, those who shop at 7-Eleven locations can earn rewards and help make a real difference for our planet and in the lives of disabled U.S. veterans," stated Jeremy Cage, SVP Innovation and Insights at PepsiCo and head of the Dream Machine recycling initiative.
Partners include Greenopolis, a Waste Management subsidiary that is the first interactive community about recycling and resource management that rewards environmentally responsible consumers with rewards for recycling, and gives companies a better trail to understand the lifecycle of their products.
Also involved: the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a program that provides entrepreneurial training and SMB management to post-9/11 veterans with disabilities, available through a network of B-schools in the US.
"As the largest residential recycler, Waste Management is proud to extend its Greenopolis program to these locations, since it means more materials being put to reuse, as well as a more sustainable Pittsburgh," said Paul Ligon, managing director for Greenopolis.
Coming on the heels of PepsiCo's recent green cup news, these latest sustainable initiatives tie back to the company's Performance with Purpose mission, outlined below: