Learn more about Sustainable Brands 2015 San Diego

brand news

In the News: Pentax, Bulgari, Chevy & more

Posted by Dale Buss on July 1, 2011 09:00 AM

In the News

Apple-led group including RIM and Ericsson buys Nortel patents for $4.5B.

Apple passes 100,000 iPad apps.

Audi targets Ferrari on racing circuit.

BP launches first TV commercial in the UK in five years.

Bulgari signs Rachel Weisz, develops branded hotel with Marriott to open in London.

Chevy US sales hit 20-year high.

Chobani yogurt parent acquires Australian dairy biz, Bead Foods.

Domino's shuns Facebook e-shop.

Facebook Credits fund reality TV show voting.

General Mills completes Yoplait acquisition.

Greece receives up to $124B in new financing.

Jean Patou brand is sold.

Kate Spade to open first European store in London.

Lehman's new bankruptcy plan gets support.

Marvel buffs up superheroes with short films.

Minnesota government shuts down.

NBA lockout is the third work stoppage for the league.

PGA signs five-year deal with Omega.

Ricoh buys Pentax brand in strategic branding move.

RIM, under fire, agrees to review executive structure.

Roche lobbies FDA on Avastin as insurers await ruling.

Sarah Palin's brand wanes in Alaska.

Sony, Samsung and Bosch sued by software outfit.

Twitter is now serving 1.4B tweets weekly.

& The case against former IMF head Dominique Strauss-Kahn is on the verge of collapse.

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia