Panasonic's Life Innovation Container Furthers Green Goals

Panasonic last week demonstrated its Life Innovation Container at Jumbara 2011, a demonstration event hosted by the Indonesian Red Cross.

The container — easily transportable by sea, rail and land, provides electricity to power off-grid areas and support disaster-ridden areas — proved its mettle by helping victims of Japan's earthquake and tsunami in March, when it was donated and installed at a local disaster task force at Minami-Sanrikucho, Miyagi Prefecture to aid rescue workers' communication facilities.

Panasonic's Life Innovation Container is equipped with a solar panel featuring eighteen HIT solar modules, 48 storage batteries and an inverter, which can generate on average 6.7ｋWh. When fully charged, the container can continue providing electricity for three days, even without sunlight, and power.

According to its press release,

Panasonic is committed to helping build a sustainable society in collaboration with various countries, governments and NGOs as a part of its corporate citizenship activities. Making the "environment" central to all of its business activities, Panasonic aims to be the No. 1 Green Innovation Company (by 2018, the 100th anniversary of its founding) in the Electronics Industry, and offer a better living to provide people around the world with peace of mind, comfort and joy in a sustainable way. 

Click here for more on the brand's eco-activities, including its new eco-marketing campaign in partnership with National Geographic and World Heritage sites, and here to weigh in on what makes a brand 'green' in your opinion.