brand ambassadors

Old Spice Guys Duel at High Noon Today

Posted by Shirley Brady on July 26, 2011 11:00 AM

As promised, Old Spice Guy (classic) Isaiah Mustafa is back, ready to face rival "New" Old Spice Guy Fabio in a duel that is scheduled to start in one hour (12:00 Eastern). Watch the virtual bout's promo below.

To kick things off, this promo was posted on Old Spice's YouTube channel, which has been reskinned in retro boxing poster style for today's showdown:

Mustafa also introduced the "rules of engagement" for what is really a duel between fans, to vote on which Old Spice Guy is their favorite.

The description on his video below: "Welcome to the duel. Choose your side by liking, sharing, commenting, tweeting, posting and all of the other things that smart Internet people do. All of these things will be tallied to choose a winner. May the best Old Spice Guy win." (Our money's on Mustafa; yours?)

Some of the comments so far indicate that fans were (understandably) expecting a duel between the characters — not between the fans:

More about: Old Spice, Brand Ambassadors, Fabio, Isaiah Mustafa, P&G, W+K, YouTube, Twitter, Celebrities, Viral Marketing, Social Marketing

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Comments

Neil Duly says:

yes, the launch made me leave for an hour...all that just for a vote. I came back soon after and there was tonnes of content to watch.

July 27, 2011 03:09 AM #

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