Posted by Abe Sauer on September 8, 2011 07:00 PM
In honor of today's kickoff game for the NFL's 2011 season (go Packers!), we invite you to watch the stupendously awesome video, "One More Yard."
It features Paul Cunningham, a former photo editor for Major League Baseball who (lovingly) makes and sells artisanal footballs (and baseballs, naturally) on his Etsy shop, Lemonball. Even if you don't like football, you'll love this video.
This, ladies and gentlemen, is how you add value with branding ... and tell your brand story with video. For inspiration about how a video like this could help your brand, check out one of our new favorite blogs: F**k Yeah Made In USA.