Posted by Shirley Brady on September 12, 2011 10:34 AM
With four more days of Mercedes-Benz Fashion Week in New York, Maybelline touts its sponsorship of YouTube's live streaming coverage of the runway shows from Lincoln Center with roving reporter (and model/designer) Erin Wasson, who talks to designer Rebecca Taylor (and, oddly, Bravo "real housewife" Ramona Singer).
Today's #NYFW spring/summer 2012 runway shows include Carolina Herrera, Donna Karan New York, Rebecca Minkoff, Betsey Johnson, and Perry Ellis. All except for DKNY are streaming on YouTube; DKNY's show will be streaming live on the brand's Facebook page at 2pm ET.
And in another interesting use of digital this fashion week, the Oscar de la Renta show will stream live on Tumblr tomorrow (9/13 at 6pm ET), with a user-generated stream of content tagged with #odlrlive already leading up to the livestream in a first for Tumblr — which is eager to stay in style with fashion brands and fashionistas via its real-time NYFW coverage, especially following a pre-Fashion Week pratfall on its own runway.