Interbrand IQ: The Best Asian Brands Issue

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In the News: Apple, Dove, Mattel & more

Posted by Dale Buss on October 24, 2011 09:02 AM

In the News

Apple tries to leverage lower prices.

Cars.com sets up custom channels on Pandora.

Chipotle finds customers tolerate higher prices.

Dove asks women, "Who inspired you?" in new campaign.

Kia asks NBA star Blake Griffin to soar again.

Kraft keeps investors and advertisers hopping with its "leaping" strategy aimed at hitting home runs.

Mattel to buy preschool brands.

McDonald's keeps searching for growth opportunities including new items featuring chicken.

NBC ratings slide continues.

P&G expands R&D as employees worry about cutbacks.

Panasonic scraps plan to convert to solar-panel manufature.

Paramount Pictures' Paranormal Activity 3 keeps the franchise growing at weekend box-office.

Saab ends agreements with Chinese investors, further imperiling future.

Sears and other retailers prepare for "flash robs" this holiday season.

Terracycle builds an empire, one worm at a time.

Univision plans to expand to compete.

Visa goes "glocal" brand with new marketing strategy.

Volkswagen and Audi product planners think big for U.S. market.

Walgreens realigns merchandising division.

Walmart to feature Square payment devices soon.

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