mobile marketing
Posted by Shirley Brady on November 3, 2011 11:29 AM
Google's "digital evangelist" and web analytics specialist Avinash Kaushik yesterday gave a webinar to discuss how mobile marketing "can create truly delightful brand accretive marketing and digital existences" — or "reinvent the way that consumers interact with brands," as Mobile Marketer's recap puts it.
His “Mobile Advertising: Right Person, Right Time, Right Message - Finally!” presentation above shares insights and best practices (examples include mobile campaigns by Target and Skullcandy) to make the most of mobile marketing with apps, a mobile-optimized website, QR codes and mobile search.