license to thrill
Posted by Shirley Brady on November 27, 2011 11:55 PM
Fans of the American version of The Office can now host their own Office Olympics with official Dunder Mifflin boxes of paper.
While the fictional paper company Dunder Mifflin on the NBC TV series is struggling to compete with real-life office-supply chains like Staples, an online outlet owned by Staples (Quill.com) has licensed the Dunder Mifflin name from NBC's Universal Television in a bid to — wait for it — sell more copy paper. It's a deal that David Brent and Michael Scott would be proud to take credit for.
The Wall Street Journal reports: "Staples' Quill.com has struck a licensing deal with NBC's parent company to launch a Dunder Mifflin brand. Priced largely above private-label copy paper, the Dunder Mifflin packages will be emblazoned with slogans such as "Our motto is, 'Quabity First' " and "Get Your Scrant on," well-known phrases from the comedy series."
The cost is $34.99 per carton, which contains ten packages of 500-sheet 8-1/2x11" letter size copy paper — it's also acid-free and certified by the Sustainable Forestry Initiative (SFI). Pre-orders (limited to three per order) are now being taken on Quill.com, where the Staples-owned e-tailer points out in its fine print that despite showing the cast of what is technically now called Dunder Mifflin Sabre, there's "No celebrity endorsement implied."