social marketing

Old Spice MANta Claus, Day 2: A Billboard for Billings

Posted by Shirley Brady on December 6, 2011 04:07 PM

Old Spice kicked off day 2 of its social gift-giving holiday campaign with a video gift to the residents of Billings, Montana, who apparently can now check out a billboard thank you, too. W+K started marketing the return of Old Spice Man Isaiah Mustafa in earnest today, buying space on Yahoo (see below) and other highly trafficked websites.

More about: Old Spice, Advertising, Old Spice Man, Isaiah Mustafa, Holiday, Digital, Online, Campaigns, W+K, P&G, Mascots, Old Spice Guy, Social Media, Facebook, Twitter, YouTube, Celebrities, Personal Brands, Yahoo

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