Posted by Michael Waltzer on January 13, 2012 12:41 PM
"This commercial isn't real, neither are society's standards of beauty." Fotoshop by Adobé, posted on Vimeo only four days ago, now boasts over 2.3 million views (and more than 900,000 on Rosten's YouTube channel).
The fake infomercial, created by California-based filmmaker Jesse Rosten, advertises a high end cosmetic beauty product, the so-called Fotoshop by Adobé, that purports to erase wrinkles and such with Photoshop-like results.
An ingenious spoof on those FTC-riling claims by some overly zealous beauty marketers, it pokes fun at the transforming of models into someone completely unrecognizable.
And not just models, as Rosten also uses real pictures of celebrities that have been altered on magazine covers and beauty endorsements to further prove his point, so the commercial isn't too far off from reality.
In an interview with Yahoo, Rosten says he's only had one complaint/inquiry about the commercial, which was someone wondering where they could (apparently in all seriousness) actually purchase this product. Naturally, it's generating major buzz in the mainstream media and on Twitter.
Check out a behind the scenes peek below: