In the News: Avon, Pringles, Tropicana and more

Apple slashes iAd pricing again as mobile ad share declines as its stock price and size cloud analysts' view of the rest of the economy.

Avon names new CFO to steer it through scandal and layoffs as it woos HSN CEO Mindy Grossman to take over.

Boeing locks in biggest order with Lion Air.

Carnival Cruise social-media strategy examined in wake of Italy disaster.

Embraer shows off Jackie Chan jet in China.

Heineken to cut costs, invest in emerging markets.

HTC working on streaming music service, report says.

Hotels.com goes global with new effort.

Hyundai, J.C. Penney and Sprint hope for big Oscars ratings for their advertising despite lack of blockbuster nominees to cause buzz.

Kellogg steps in to buy Pringles brand from P&G for $2.7 billion after Diamond withdraws bid.

LightSquared proposal for national wireless network is vetoed by regulators.

Madonna's Material Girl for Macy's chooses unknown faces for new campaign.

PayPal woos big retailers to boost offline sales.

PepsiCo waters down Tropicana to juice margins.

PowerBar tests Chirpify commerce platform for Twitter.

Red Mango tests first in-store location.

Roche warns about counterfeit doses of Avastin in U.S.

Shell announces new loyalty program.

Sony claims it raised prices of Whitney Houston albums by mistake after her death.

Yahoo faces stalled Asian deal and fight over board.