Posted by Shirley Brady on March 2, 2012 03:59 PM
Sheen's Increasing Luster: Fiat USA isn't the only brand to tap Charlie Sheen for its new TV commercials. DirecTV has hired the embattled actor to star in its latest "Get rid of cable ... or you'll regret it" series of commercials, which made a splash when they debuted on Jan. 2nd during the Tournament of Roses telecast.
DirecTV's Pitch: "The spot shows what happens when your frustration with cable causes you to make unwise decisions that could lead to reenacting scenes from Platoon with Charlie in your living room."
Why Sheen?: As The Hollywood Reporter notes, "The spots are a part of Sheen's meta comeback, which has largely consisted of projects that wink — or wholeheartedly embrace — his checkered past." Sheen is slated to return to TV in June, when he will star in an FX series based on the Adam Sandler-Jack Nicholson film Anger Management, in which he'll play "an unconventional anger therapist."
Below, watch another new spot in the "Get rid of cable" campaign, which riffs on Sheen's favorite word: Winning.
More about: DirecTV, Entertainment, Pay TV, Cable, Advertising, Campaigns, Charlie Sheen, FX, Fiat, Celebrities, Tournament of Roses
Senior Director, StrategyInterbrandDallas, Texas, United States
Associate Director Brand AnalyticsInterbrand Madrid, Spain
Consultant, Strategy & AnalyticsInterbrand Toronto, Ontario, Canada
Associate Director, Naming, Verbal IdentityInterbrandNew York, New York, United States
view all jobs...
Airlines, Alcohol, Automotive, Beauty, Beverages, Branded Entertainment, Design, Corporate Citizenship, Entertainment, Fashion, Financial, Food, Healthcare, Luxury, Media, Mobile, Non-Profit, Pharma, Product Placement, Retail, Sports, Sustainability, Tech, 2012 Olympics
Send us story ideas:email@example.com