Posted by Shirley Brady on May 3, 2012 03:57 PM
Samsung today released the "The Next Galaxy" — the Galaxy S III, which launches May 29 in Europe — at a press event in London.
The brand's PR team tweeted from the launch about the handset's "experiential features: 3 Hubs (Game, Video, Music), mobile payment & ‘S Health’ personal wellness app to name a few" and tied the launch to its Olympics sponsorship, also tweeting: "Samsung is the worldwide Olympic partner and the #GALAXYSIII will be the hero of the Olympic Games!"
"Outside of the next iPhone, the Galaxy S III is the most highly anticipated phone launch this year," CNET commented on its live-blog. "The Galaxy franchise is one of the main reasons Samsung has been so successful at selling Android phones, avoiding the pitfalls that have tripped up so many of its competitors."
In keeping with the phone's tagline ("Designed by humans, inspired by nature") and in step with other London Olympic sponsors there's also a sustainability angle, with the new smartphone promoted as "inspired by nature & in light of this, we're supporting the good work WWF are doing to safeguard our natural world."
Click here for the phone's specs and watch the launch commercial, a hands-on demo and the "Unpacked" unveiling below.