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Century-Old Oreo Brand is Now a $2 Billion Global Business for Kraft

Posted by Shirley Brady on May 4, 2012 09:36 AM

Kraft Foods has announced that its iconic Oreo cookie brand, which turned 100 on March 6th, is now a $2 billion brand globally.

Kraft, which just reported strong first quarter results and is on track to split (with Oreo moving into the new Mondelēz entity) by year-end, expects to book $1 billion in emerging market sales of Oreo products this year.

The Oreo brand is big in China, for instance, where its "double fruit" flavors such as a raspberry and blueberry combo and other twists are popular. More details on Oreo's double-stuff growth projections in Kraft's press release.

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