chew on this
Posted by Shirley Brady on May 4, 2012 09:36 AM
Kraft Foods has announced that its iconic Oreo cookie brand, which turned 100 on March 6th, is now a $2 billion brand globally.
Kraft, which just reported strong first quarter results and is on track to split (with Oreo moving into the new Mondelēz entity) by year-end, expects to book $1 billion in emerging market sales of Oreo products this year.
The Oreo brand is big in China, for instance, where its "double fruit" flavors such as a raspberry and blueberry combo and other twists are popular. More details on Oreo's double-stuff growth projections in Kraft's press release.