Pinterest is no longer a trending obsession. It’s a bona fide hub of passionate visual scrapbooking for individuals and brands alike.
The next step in its evolution: spreading from English-speaking confines to Pinternationality.
In a blog post this week, the site announced it’s looking for translators to French, German, Japanese, Portuguese, and Spanish, to be followed by Dutch, Greek, Italian, Korean, Malay, Polish, Russian, Simplified Chinese, Swedish, and Turkish.
“At Pinterest, we’ve always wanted to make it easy for people all over the world to organize and share all the beautiful things they find on the web. We want to take another step towards making this vision a reality by translating Pinterest into other languages.”
Pinterest is now the third most popular social network, behind Facebook and Twitter, and has set records for its meteoric growth. Currently, international users can request invites to the English-language Pinterest site, but expanding into local-language sites is an obvious and perfectly timed strategic move for the social media brand – expanding its borders, marketing muscle and revenue streams.
Pinterest clones are already springing up such as Berlin-based Rocket Internet and multi-language Pinspire.
Potential flies-in-the-ointment could arise as Pinterest moves abroad. “Not all countries have Fair Use copyright provisions as the U.S. does. Even in the U.S., Pinterest faces ongoing questions over copyright, with sites like Getty and iStock Photo complaining that their photos are being added to the site without attribution or payment. Pinterest took some steps this week to improve automatic attribution, and says it will continue to do so,” noted Robert Andrews to PaidContent.
Already thinking globally, there's a crowdsourced project from travel site First Choice. An interactive infographic invites Pinterest users to choose the world's most beautiful country as an incentive to travel. Pinners share their choices and reasons and vote on Pinterest or Twitter. One lucky tweet will be chosen to win an iPhone 4S, and the best Pinterest board will win a Nikon 3100 camera. The competition closing date has been extended to May 18.