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Apple Gets Sirious with John Malkovich: Watch the Latest iPhone 4S Commercials

Posted by Shirley Brady on May 23, 2012 11:13 PM

Apple's latest TV commercial pairing iPhone's Siri with a celeb stars John Malkovich, above. He's the third celeb to test Siri's voice recognition chops (and sense of humor) following Zooey Deschanel and Samuel L. Jackson. Malkovich is the first celeb, however, to get two spots: "Joke," above, and "Life," below. On a more serious note, the security of Siri's voice data is also raising concerns in some quarters.

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