Will Consumers Buy Products with Wind Power Logo?

As GE celebrates a decade in the wind power business, there's finally some global recognition for companies commiting to wind energy.

WindMade is the world's first global consumer label for companies, events and products using wind power. Backed by the UN Global Compact, participating companies must obtain at least 25% of their electricity from wind power.

“Every time you pass this (above) video along, you are bringing more wind energy to the world. For each view WindMade will source wind energy equivalent to 500 times the amount of power consumed by watching this one video.”

The WindMade label has the dual purpose of letting companies communicate their commitment to renewable energy, and providing consumers the choice to do business with companies and products using wind power.

Other major companies to be certified in the coming months include Becton Dickinson, Motorola, Deutsche Bank and PwC Denmark.

Danish hearing aid manufacturer Widex is the first company in the world to receive the WindMade label. A wind turbine at Widex’s new global headquarters covers 95% of its energy needs.

“We congratulate Widex for becoming the first ever WindMade certified company. By committing to renewable energy and using the WindMade label, Widex has set a great example that will inspire companies and consumers all over the world”, said Henrik Kuffner, CEO of WindMade.

Widex is a family owned company, the world’s sixth largest manufacturer of hearing aids, sold in more than 100 countries worldwide, with a tagline, High Definition Hearing.

"Being a high tech company, we have an uncompromising approach to innovation and we always strive to find the best solution. By completely eliminating the use of fossil fuels, we believe that we have created the best possible foundation for the future – both for our company and for society," says Richard Tøpholm, Manager at Widex and member of the Board.

As stated in the WindMade video, “To believe in wind is to believe in the future.”