Posted by Shirley Brady on June 7, 2012 12:32 PM
Burger King today unveiled the post-celebrity kick-off to its summer campaign: "Barbecue Day." The description: "Summer time is all about great food, good company and fun! This is the time of year we all look forward to. It’s BBQ time friends! Let’s have a BBQ today at BURGER KING®!"
Click here to watch its new commercial, and take a look back at its (somewhat) controversial, just-wrapped celebrity-studded campaign for its new menu below.
The debut of the celeb campaign kicked off on April 2nd with a Mary J. Blige spot that was pulled after being accused of stereotyping African Americans.
Also part of the initial celeb spots: Jay Leno —
David Beckham —
and Salma Hayek (in English and Spanish-language spots)—
Sofia Vergara appeared in a Spanish-language spot that premiered April 16th:
... followed by Aerosmith frontman Steven Tyler:
...and then a second Spanish-language spot for Vergara (training BK employees) on May 2nd:
...wrapping up with a second spot featuring Beckham (and a fruit smoothie mishap) on May 21: