social media watch
Posted by Mark J. Miller on June 8, 2012 02:12 PM
Twitter has seemingly invaded pretty much every last bit of our culture and now another holdout has fallen by the wayside. The Ladies Professional Golf Association has embraced the social-media site fully and, as of the tournament that started Wednesday, has caddies wearing bibs that feature their golfer’s Twitter addresses prominently.
The LPGA, its players, and its tournaments currently have about 1.2 million Twitter followers combined, according to USA Today. There are 93 of the LPGA’s 119 players in this week’s Wegman LPGA Championship and each of them will surely gain a few Twitter followers before the tourney comes to an end on Sunday.
Tweeting players include Michelle Wie (@themichellewie), Paula Creamer (@ThePCreamer), Natalie Gulbis (@natalie_gulbis), Azahara Munoz (@AzaharaGOLF), Angela Stanford (@Angela_Stanford), Lexi Thompson (@lexi, above) and Suzann Pettersen (@suzannpettersen). In fact, the LPGA's Twitter feed maintains a list of tweeting players, and there's a Twitter feed (@WegmansLPGA) to the tournament, too.
"It's about time," pro golfer Suzann Pettersen told USA Today. "It's almost so simple that we do this. I can't believe someone hasn't come up with this before. It's a brilliant idea. I think that's the way the fans like to interact with us. It's also a nice opportunity for us to interact as much as you want, or however you want to deal with it with them, with each and every one.”
However, just because the LPGA is showcasing the Twitter addresses doesn’t mean golfers will be tweeting from the course. That is still forbidden. Some barriers shouldn’t be broken. And the big news today was covered by the Wegmans LPGA tourney marketing team — the surprise retirement of Grace Park, who's been battling injuries, getting married in November and looking forward to her next chapter: