on the road again
Posted by Sheila Shayon on June 13, 2012 03:54 PM
P&G and Walmart aren't the only brands putting the "mobile" into their marketing mix by hitching their brands to the food truck craze.
A new kind of chuck wagon hits New York City today as financial services brand Charles Schwab invites locals to their “Oh, Chuck! Truck” on June 13-14 for the chance to win $10,000 in a Schwab Brokerage Account.
The campaign is part of Schwab’s YouTube video series, “Oh, Chuck! I Blew My Cash,” which features Chuck proffering financial advice to people confessing to unfortunate purchases causing regret and angst.
Participants must share a story of questionable spending in the contest that runs between now and June 26, 2012 on Schwab’s Facebook page, with details available at the microsite OhChuckIBlewMyCash.com, and on Twitter at @CharlesSchwab (hashtag #OhChuck).
The mobile video booth, a glass truck outfitted to record submissions will be making stops at four Manhattan locations on June 13 and 14. Gives a whole new meaning to mobile banking. Check out the related web video series below.
More about: Charles Schwab, Financial Services, New York, Mobile Trucks, Social Marketing, Twitter, YouTube, Facebook, Video, Humor, Branded Entertainment, Local Marketing, Advertising
Marketing all the time
June 19, 2012 03:24 AM #
Pembroke Pines Florida says:
There are some fascinating time limits on this article however I don’t know if I see all of them middle to heart. There’s some validity but I will take hold opinion until I look into it further. Good article , thanks and we wish extra! Added to FeedBurner as nicely
June 19, 2012 06:15 AM #
Senior .NET DeveloperInterbrandNew York, NY, USA
ConsultantInterbrand Mexico City, Mexico
Senior Consultant, Strategy - AnalyticsInterbrand New York, NY, USA
Verbal Identity ConsultantPlanned Parenthood SoutheastCologne, Germany
view all jobs...
View all conferences...
Airlines, Alcohol, Automotive, Beauty, Beverages, Branded Entertainment, Design, Corporate Citizenship, Entertainment, Fashion, Financial, Food, Healthcare, Luxury, Media, Mobile, Non-Profit, Pharma, Product Placement, Retail, Sports, Sustainability, Tech, 2012 Olympics
Send us story ideas:firstname.lastname@example.org