on the road again
Posted by Sheila Shayon on June 13, 2012 03:54 PM
P&G and Walmart aren't the only brands putting the "mobile" into their marketing mix by hitching their brands to the food truck craze.
A new kind of chuck wagon hits New York City today as financial services brand Charles Schwab invites locals to their “Oh, Chuck! Truck” on June 13-14 for the chance to win $10,000 in a Schwab Brokerage Account.
The campaign is part of Schwab’s YouTube video series, “Oh, Chuck! I Blew My Cash,” which features Chuck proffering financial advice to people confessing to unfortunate purchases causing regret and angst.
Participants must share a story of questionable spending in the contest that runs between now and June 26, 2012 on Schwab’s Facebook page, with details available at the microsite OhChuckIBlewMyCash.com, and on Twitter at @CharlesSchwab (hashtag #OhChuck).
The mobile video booth, a glass truck outfitted to record submissions will be making stops at four Manhattan locations on June 13 and 14. Gives a whole new meaning to mobile banking. Check out the related web video series below.
More about: Charles Schwab, Financial Services, New York, Mobile Trucks, Social Marketing, Twitter, YouTube, Facebook, Video, Humor, Branded Entertainment, Local Marketing, Advertising
Marketing all the time
June 19, 2012 03:24 AM #
Pembroke Pines Florida says:
There are some fascinating time limits on this article however I don’t know if I see all of them middle to heart. There’s some validity but I will take hold opinion until I look into it further. Good article , thanks and we wish extra! Added to FeedBurner as nicely
June 19, 2012 06:15 AM #
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