social media watch
Posted by Shirley Brady on September 6, 2011 04:21 PM
Back in June we noted that Lady Gaga had bought a 20% stake in The Backplane, joining Google chairman Eric Schmidt in supporting the nascent developer of social networking tools for groups ranging from "Girl Scout troops to celebrity fanclubs."
Naturally, Gaga's legions of fans (known as Little Monsters) would be the first to get their own social network powered by The Backplane — called, of course, LittleMonsters.com (which is now accepting pre-launch registrations).
It's getting closer to launch, with The Backplane last week tweeting a photo of the performer meeting with Backplane staffers (and posting it on Facebook), showing the site's logo in the background — the universal "paws up" monster claw used by her legions of fans.
Back in April, her Facebook page also gave a hint of what the site would contain:
According to Bloomberg Businessweek, The Backplane has pitched reps for Justin Bieber, Eminem and the NFL, but Gaga and her fan community remains its "most important" client.
In other Gaga news, her upcoming Harper's Bazaar cover was released today — the September issue, and the magazine's first B&W cover in 20 years — along with MTV's 9/11 PSA.