the team

Paola Norambuena is the publisher of brandchannel and the Chief Content Officer for Interbrand, brandchannel’s parent company. As a writer and brand strategist she’s responsible for leading global marketing, communications and content strategies. Chilean by birth, Australian by upbringing, and a New Yorker by choice, when she’s not writing she’s reading, and when she’s not here, she’s traveling—ideally to somewhere she’s never been before. Follow her on Twitter: @panoram

Shirley Brady is editor-in-chief of brandchannel and an award-winning journalist. She joined the site (and parent company Interbrand) in 2010 from, where she was BW’s first (and only) community editor, and has worked as a journalist for TIME, People, Discovery Channel and TVOntario. Born in Glasgow and raised in Toronto, she has also lived in Hong Kong and will dust off her Scottish brogue if you ask nicely. Follow her on Twitter: @shirleybrady

Chris DiMaggio is brandchannel’s designer and web designer/web master. With a career spanning print, digital, video, interactive, animation and experience design, his client work includes Allstate, American Express, AT&T, Benetton, Citi, Ducati, GE, Ingersoll Rand, NHL Enterprises, Praxair, Robert Wood Johnson Foundation, USGA, Warner Bros. and Xerox. Before Interbrand, he was a senior designer for Vignelli Associates overseeing corporate identity, print and interactive projects, and Siegel & Gale working for American Express Card Services developing credit cards and collateral. He received an MFA in Design & Technology from the Parsons School of Design and a BFA in graphic design and illustration from Alfred University. On Twitter: @cdm90

Will Matalene is brandchannel’s head of strategic partnerships and recently launched content studio. He helps create custom strategies for brands and businesses to tell their stories through thoughtful and engaging ways. Prior to brandchannel, Will got his start in branded content and marketing by working at Skift, Alldayeveryday, UrbanDaddy, and strawberryfrog. He received a BA in Philosophy-Neuroscience-Psychology from Washington University in St. Louis.

Susan Tunick Reiter is brandchannel’s associate editor. Her background includes editorial management positions at eMarketer, Gartner, Cowles/Primedia/Intertec and the Financial Accounting Standards Board (FASB) in addition to freelance editing. She earned a BA in International Marketing and an MBA in Marketing at the University of Connecticut.

Matt Van Leeuwen designed, together with Joseph Han, the brandchannel identity and look. Matt studied graphic design in The Netherlands, and is currently a Design Principal at Interbrand NY. His work is published in books by Thames & Hudson, Gingko Press and Nai Publishers, and in 2010, his poster designs for the Dutch political party D66 were acquired by the Stedelijk Museum in Amsterdam. Follow Matt on Twitter: @matthijs