New Old Spice Guy Fabio Responds to Tweets, Old Old Spice Guy Style


It’s been a day of brand-created characters responding on social media.

Taking yet another page from the “Old” Old Spice Guy, Isaiah Mustafa, Fabio’s “New” Old Spice Guy character started responding to Twitter comments today with YouTube videos.

The dual brand ambassadors are set for a duel — a web duel, that is — not quite at sunrise, but at 6am California time tomorrow, where both actors live.[more]

What do you think? Smart move to re-engage fans in the Old Spice Guy campaign?