Brand News: 10 Things You Need to Know for Thursday, February 16


McDonald's Shamrock shake straw 2017

The latest branding, marketing and advertising news and views:

Airbnb adds villas to its inventory by buying Luxury Retreats for $200 million.

Amazon and Google reportedly aim to add phone capabilities to smart home devices.

Canada Goose files for IPO in New York and Toronto as Snapchat parent Snap prices IPO at $14-$16 per share with the goal of raising $3 billion for a post-IPO valuation around $20 billion.

Heineken‘s bid to acquire UK pub operator Punch Taverns draws scrutiny.

IBM and its Weather Company unit bring weather alerts to underserved markets as IBM opens IoT center in Munich and announces new partners including Visa and Bosch.

Jägermeister takes a shot at the cocktail crowd to graduate beyond frat favoritism.

Kanye West reveals fifth Yeezy/adidas collection at New York Fashion Week.

Kate Spade may be on the block as parent company explores strategic options.

McDonald’s US introduces high-tech drinking STRAWs for Shamrock Shake season in a winking comment on “over-innovation.”

Renault global ad shows different models for unexpected life stages.

Sonos CMO Joy Howard shares insights as Silent Home campaign launches globally.

Twitter may be getting an AI makeover among other tweaks to the platform.

Wells Fargo plans to add voice payments and integrate AI and biometrics.

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